The challenge

After a celebrated launch in two cities, Harbor received partnership offers from developers across the country. The founders knew growth was possible but worried about diluting the brand that made them special.

Our approach

We scored twenty-two candidate cities on demand, competition, real estate and brand fit, then visited the shortlist with the founders. We also defined what had to stay the same in every Harbor hotel and what could flex.

The result was a sequenced plan with clear criteria for saying no.

The outcome

Harbor opened five new properties in thirty months. Every one was profitable within its first year, and guest ratings stayed above the original two hotels.